potbelly
We bring the hot
When it comes to something as simple and delicious as sandwich, a wiseman once said, “the hotter the better.” We took that literally.
We explored every angle of “hot,” from abominable snowman trying his first real sandwich, to claiming that cold-sandwich lovers should be put on a government watchlist. After 100+ scripts, 200+ cups of coffee, and 500+ jokes I silently laughed at to myself, we found the sweet spot— Well, 3 sweets spots, grounded in real insight and real humor, without overcooking the idea.
Ah, the age old question, “Where do hot sandwiches come from.” It usually starts with a bun in the oven. Then a couple minutes later, voila, a beautiful sandwich.
There’s no better way to convince your parent of something, then by bribing them with a hot, delicious sandwich. The bribery doesn’t work as well when they’re the one who bought the meal, but tomato- tom-ah-to.
Weather? Coffee? People? The verdict is in, everything is better hot.
:15s Cut Downs
Credits:
SVP CD: Lucas Owens
Senior CW Peter McCormick
CW: Sarah Abrams
AD: Alessandra Coloma
AD: Justin Lindberg
Director: Tom Morris