POTBELLY
We Bring The Hot
When it comes to something as simple and delicious as sandwich, a wiseman once said, “the hotter the better.” We took that literally.
We explored every angle of “hot,” from abominable snowman trying his first real sandwich, to claiming that cold-sandwich lovers should be put on a government watchlist. After 100+ scripts, 200+ cups of coffee, and 500+ jokes that I silently laughed at to myself, we found the sweet spot— Well, 3 sweets spots, grounded in real insight and real humor, without overcooking the idea.
Ah, the age old question, “Where do hot sandwiches come from.” It usually starts with a bun in the oven. Then a couple minutes later, voila, a beautiful sandwich.
Bribing your dad with food, doesn’t work as well when he bought the food.
Weather? Coffee? People? The verdict is in, everything is better hot. Except the earth. Yeah, we really need to start cooling that down.
:15s Cut Downs
Credits:
Agency: Energy BBDO
SVP CD: Lucas Owens
Senior CW: Peter McCormick
CW: Sarah Abrams
AD: Alessandra Coloma
AD: Justin Lindberg
Director: Tom Morris