Voices of mindfulness 

Cannes Lion; The Brief is LIONS’ annual competition, which gives participants the chance to solve a real business challenge for a chosen charity partner, with randomly chosen teams of advertisers from all over the world.

For The Brief #5, Team ADSS was tasked with garnering more donations for The Lotus Flower, a non profit that helps women and girls who are survivors international conflict. The goal was to empower and lift up their voices, inspiring individuals to donate through positivity, rather than relying on trauma/guilt-driven content.

After learning that people who meditate are over 250% more likely to donate to charities, we created Voices Of Mindfulness: A mutually beneficial meditation program where your donations benefit the people guiding you—the women of The Lotus Flower.