THE GUT GAP
Presented by MiraLAX
The Gut Gap is real and the proof is in the poop. Due to high stress levels, women are twice as likely to suffer constipation, compared to men.
Back together for the first time since the end of their hit show “Broad City,” we reunited Abbi Jacobson and Ilana in a 3 minute laxative ad. Because there’s no better way to destress and destigmatize than through comedy.
We continued with funny shorts, focusing on common stressors for women.
Socializing
Weddings
Work Stress
Traveling
Insomnia
"Relief on multiple levels." — "I've never been so entertained." — "The only ad I'd willingly watch." — "I've shamelessly watched this 6 times." —
"Relief on multiple levels." — "I've never been so entertained." — "The only ad I'd willingly watch." — "I've shamelessly watched this 6 times." —
Even got a special shoutout on Pop Culture Jeopardy
“Editors Choice & Top 3 Campaigns you need to know”
“An honest and hilarious conversation about gut health”
“Abbi Jacobson and Ilana Glazer reprise their famous roles in a taboo-breaking ad”
“The 3 minute and 12 second ad is what the Sex and the City reboot wishes it was”
Credits:
Agency: Energy BBDO
CCO: Josh Gross
ECD: Andrea Siqueira
SVP CD: Monique Kaplan
ACD: Abigail Chieppa
CW - Sarah Abrams
AD - Talia Adler
Design: SoA Ryu
Producer: Ali Watson
Director: Symone Baptiste
Awards:
The Effies
Bronze in OTC / Health & Wellness
Bronze in Brand Integration & Entertainment Partnerships
Clios Health:
Silver in Film & Script
Bronze Use of Talent/Influencers
Clios Entertainment
Gold in Branded Entertainment & Content
Silver in Partnerships & Collaboration
Ilana Glazer called me funny (an award in my heart)