THE GUT GAP
PRESENTED BY MIRALAX
The Gut Gap is real and the proof is in the poop. According to a recent study conducted by MiraLAX, Not only are women more stressed than men, but they’re twice as likely to suffer constipation too.*
Back together for the first time since the end of their hit show “Broad City,” we reunited Abbi Jacobson and Ilana in a 3 minute laxative ad. Because there’s no better way to destress and destigmatize than through comedy.
We continued with mini episodes targeting women with triggers they found most stressful
Socializing
Weddings
Stress
Traveling
Insomnia
“Editors Choice & Top 3 Campaigns you need to know”
“An honest and hilarious conversation about gut health”
“Abbi Jacobson and Ilana Glazer reprise their famous roles in a taboo-breaking ad”
“The 3 minute and 12 second ad is what the Sex and the City reboot wishes it was”
Even got a special shoutout on Pop Culture Jeopardy
Credits:
Agency: Energy BBDO
CCO: Josh Gross
ECD: Andrea Siqueira
SVP CD: Monique Kaplan
ACD: Abigail Chieppa
CW - Sarah Abrams
AD - Talia Adler
Design: SoA Ryu
Producer: Ali Watson
Director: Symone Baptiste
Awards:
Clios Health:
Bronze in Use of Talent/Influencers
Clios Entertainment:
Gold – Branded Entertainment & Content
Silver – Partnerships & Collaboration
Ilana Glazer called me funny (an award in my heart)