I was taught that puns were off limits, let alone poop puns. And yet, here we are, with an ad that uses punny humor to capture a “ahhhh” feeling we all know. Too bad the FCC doesn’t let you say “poop” on tv. But we managed. By bringing a little wit to the writing, and evolving the animation to be fresh and fun, we we’re able to create a campaign that shakes up an otherwise predictable category, while keeping the integrity of the brand.